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The Analytics Dashboard

Orientation to the four-tab dashboard — Overview, Reservations, Team, Compare Locations — with KPIs to watch and the underrated Demand Heatmap.

Four tabs. Use them differently depending on whether you're a GM checking the day or an owner reviewing the month. The full reference lives in the Help Center; this page is the orientation.

Who uses what

Role

Frequency

What they look at

GM

Daily

Overview tab — conversion rate, complaints, missed follow-ups.

Owner

Weekly / monthly

Overview + Reservations — revenue impact, success rate, long-term trends.

Multi-location operator

Weekly

Compare Locations — spotting laggards.

The four tabs

Overview

The big picture. Seven KPI cards:

  1. Total Calls

  2. Reservations + Requests

  3. Conversion Rate

  4. Estimated Revenue

  5. Time Saved

  6. Average Resolution Time

  7. Transfer Pickup Rate

Plus charts: call volume over time, after-hours vs. business hours, playbook distribution, call topics, sentiment.

Reservations

Deep dive on bookings:

  • Party-size breakdown

  • Lead-time breakdown (same-day, next-day, 3–7 days, etc.)

  • Reservation type (standard, prix-fixe, dinner tasting, etc.)

  • Reservation Demand Heatmap — day-of-week × time slot, with "N" badges where OpenTable had no availability (i.e. lost demand).

  • Cross-sell transfers across venues

  • Cancellations and modifications trends

Team

How your staff is handling follow-ups:

  • Texts sent per user

  • Notes per user

  • Resolution time — buckets (under 15 min, under 1 hour, etc.)

  • Resolution time by day of week

Compare Locations (multi-venue only)

Side-by-side benchmarking. Ranks venues across every metric. Customizable column set.

Controls that apply everywhere (top right)

  • Location filter — default all locations.

  • Date range — default last 30 days. Custom range supported.

  • Refresh — pull latest data.

  • Hover any info icon for calculation explanation.

Every metric card shows "vs prior period" comparison — green/red trend arrows.

Three numbers worth watching

  1. Conversion rate — % of calls that become a reservation. If it drifts down, something changed (configuration, voice, integration).

  2. Transfer pickup rate — % of attempted transfers that reach a human. Below 50% means your transfer number isn't being answered reliably.

  3. Average resolution time — how fast your team works incompletes. Aim for under a few hours during operating hours.

Reservation Demand Heatmap — the underrated chart

Darker green = higher demand. "N" badge means OpenTable returned no availability for that slot. "N" badges in your darkest cells = bookings you're losing because you're full.

Open this heatmap monthly. Use it to think about adding capacity, opening on a quiet night, or expanding hours.

What's on the roadmap

  • Daily email summary (ETA: soon).

  • Slack/Teams alerts (ETA: soon).

  • Custom reporting builder (ETA: this year).

Most operators we work with use the dashboard ~weekly after the first month. Daily for the first month, weekly after that, monthly forever — a fine cadence.

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