Side-by-side benchmarking once you have two or more venues live. Spot the laggard. Learn from the leader.
Where it lives
Analytics → Compare Locations tab.
Only visible if you have 2+ venues. Single-venue accounts don't see it.
What you see
Per-venue summary cards
For each venue, the headline numbers:
Calls
Reservations
Group requests
Conversion rate
Transfer pickup rate
Median resolution time
Customizable metrics
Click Customize Your View to swap in:
After-Hours Calls
Avg. Duration
Complaints
Follow-Up Rate
No Availability instances
Resolved < 1h / 4h / 24h
Revenue Booked
And more. Pick the columns most relevant to your group.
Location performance chart
Grouped bar chart — calls and reservations side-by-side, one bar per venue. Quick visual comparison.
Location rankings table
#1 to last across every metric. Sortable.
How to use it
Identify a leader
The venue with the highest conversion rate (calls → reservations) is doing something right — voice, configuration, demand. Worth understanding why.
Identify a laggard
The venue ranking last on resolution time (or transfer pickup rate, or follow-up rate) needs attention. Usually a staffing issue, sometimes a configuration issue.
Identify an anomaly
A venue ranked top on conversion but bottom on transfer pickup rate is doing something weird. Open it up. Look at the calls.
Three patterns to watch
Pattern 1 — Conversion rate falling at one venue
Usually means:
The OpenTable configuration changed (max party size dropped, dining areas got reshuffled).
A staff change is hitting follow-up speed on incompletes.
The venue's been tweaking its voice configuration in ways we should look at.
Pattern 2 — Transfer pickup rate way below others
Usually means: that venue's transfer number isn't being answered. Either the host stand isn't picking up reliably, or the transfer number itself is wrong.
Pattern 3 — Resolution time spiking
Usually means: notifications aren't reaching the right person, or a staff member is gone and notifications haven't been re-routed.
What it can't tell you
Why a venue is doing well (just that it is).
Whether the difference is structural (high-traffic location) or operational (great GM).
Causation — only correlation.
Use the dashboard to find the question. Find the answer in the calls themselves.
Cadence
Weekly during rollout. Spot fires while they're small.
Monthly once stable. Trends and venue-vs-venue patterns.
Quarterly with the owner. Strategic conversation.
Most useful in groups of 3+ venues. With 2 venues you can eyeball the comparison; with 5+ venues a dashboard makes the difference between catching a drift in week 2 vs. discovering it in month 4.